Meet the Team
River City Rentals is a boutique style Real Estate Management company. We pride ourselves as leaders in our local real estate market and the property management community. For the last 20 years we have been active members of the NARPM (National Association of Residential Property Managers) community and stay current on the latest property management industry trends.
A native florida Aaron grew up in Cocoa Beach, FL and moved to Jacksonville in 1998 to attend the University of North Florida where he earned a degree in health science. Upon graduation, Aaron purchased his first home at just 23 years of age.
Only one year later, Aaron was acting manager of a health and wellness program affiliated with the Jacksonville Sherriff’s Office and had successfully transformed his home into a premium rental property. At age 24, Aaron purchased his second home.
Deciding to return to school, Aaron successfully earned an MBA in business administration in 2007 and was managing a Neptune Beach urgent care center. It wasn’t long before Aaron was selected as director of wound care and hyperbaric medicine at Baptist Hospital. Through this executive-level position, Aaron established and expanded outpatient programs while managing multi-million dollar budgets, further developing his own foundation in business and finance. As a result, Aaron experienced financial stability despite the struggling economy and began to purchase and rehab foreclosed properties, transforming them into premium rental properties.
While sitting on a beach in 2012, one year after marrying his wife, Sarah, the decision was made to become financially independent and Aaron’s real estate “hobby” became a career. Upon returning from vacation, Aaron tendered his resignation to Baptist Hospital, shocking both friends and family and, by 2013, Aaron had acquired 13 rental properties, a real estate license and a well-known reputation for success. In fact, he was high in demand as others wanted to experience that same success. As a result, Aaron launched Innovative Property Solutions as a means of assisting rental property owners in building and maintaining rental properties while helping them to plan and achieve their personal business goals.
After 10 years of running and operating a professional property management business, over 2,200 leases signed, and well over 6,000 property inspections completed, Aaron sold IPS and its 350 property management contracts in 2023.
Aaron decided it was time to refocus his time and energy on what originally drew him into this industry and step out of large scale property management. After the sale of IPS, Aaron was able to focus his attention on managing his own portfolio of homes, acquiring more homes, rehabbing distressed homes, and creating a small boutique style of management.
Aaron’s experiences are unique, ranging from foreclosures and multifamily buildings to move-in ready waterfront homes. Landlords crave Aaron’s contemporary approach to property management and his extensive market knowledge.
As a true real estate lover, Aaron is always in the midst of his own renovation project, constantly working on his properties. In fact, he is already teaching his 5-year-old daughter, Caroline, the business. Aaron also enjoys time in the “blue” water of Florida as an avid boater, fisherman and paddle boarder – any chance to be outdoors with his family.
Leonardo, "Leo" has been working with Aaron and his property management companies since 2019. He has worked in every aspect of the Property Management industry and has been the integral part of our success. He has continuously helped develop and improve the maintenance department to what it is today. As the Assistant Property Manager, Leo oversees large renovation projects, insurance claim repairs, assists tenants with leases, payments, collections as well as property turnovers. Leo studied business administration and economics at UNAM. He worked at one of the largest call centers in the world managing teams of over one hundred people and he was in charge of maintaining and exceeding key performance indicators and customer service teams. Leonardo’s extensive customer service experience for clients around the world, his leadership, as well as his detailed knowledge of property maintenance is a valuable resource to our property owners and tenants..